Business Development Officer
MRPSL
- Company: MRPSL
- Location: Ikoyi, Lagos, Nigeria
- Salary: Not stated
- Apply by: 2026-10-25
Job overview
To drive growth and profitability by identifying, cultivating, and securing new clients and opportunities, leveraging strategic partnerships, expanding into new markets, and fostering innovation.
Job Details
Identify New Clients and Opportunities:
- Market Research: Conduct regular market analysis to identify emerging trends, customer needs, and competitor activity.
- Lead Generation: Utilize various channels (e.g., social media, trade shows, online marketing) to generate leads and identify high-value prospects.
- Targeted Outreach: Define customer personalities and prioritize clusters to prospects who fit the ideal profile for your product or service.
Nurture Existing Relationships:
- Relationship Management: Track and manage ongoing communications with prospects and clients.
- Personalized Communication: Create tailored content, offers, and touchpoints to engage existing clients and build stronger relationships.
- Client Education: Regularly share valuable insights, case studies, and resources to keep clients informed and engaged with the MRPSL brand.
Acquire New Clients:
- Sales Strategy: Develop a clear sales funnel and conversion strategy.
- Customer Onboarding: Provide a seamless onboarding process for new clients, ensuring they quickly realize the value of MRPSL’s services.
Drive Growth through Strategic Partnerships:
- Collaborations: Look for potential partners that complement MRPSL’s business, whether they are service providers, influencers, or other organizations in related industries.
- Co-Marketing: Leverage co-marketing opportunities to expand our reach, share resources, and co-create value.
- Partnership Agreements: Negotiate clear terms with partners to ensure mutual benefit.
Market Expansion:
- New Markets: Research and evaluate potential new geographical or vertical markets for expansion.
- Scalability: Ensure our systems, processes, and team structure can scale effectively as we enter new markets.
Innovation:
- Product Development: Continuously gather feedback from clients and the market to drive innovation in offerings, ensuring we stay competitive.
- Process Innovation: Improve internal processes (sales, customer service, etc.) to drive efficiency, reduce costs, and improve the overall customer experience.
Requirements
- Bachelor’s Degree or its equivalent
- Certifications in Sales, Marketing, or Project Management (e.g Inbound Marketing, PMP, etc.) would be an advantage
- 1-3 years marketing experience in a finance firm.